Opportunity To Advertise
What I am offering you is the opportunity to advertise your company, product or logo on my race bike, leathers, a billboard in the paddock, pit clothing and on this web site.
Advertising your company name or logo with me will reach a wide variety of potential customers. With 70% of Motorcycle Racing spectators aged 18 – 44 and having a high income and being decision makers in their chosen profession.
The British Motor Cycle Racing Club is the biggest and most active motorcycle racing club not only in the UK but in the World. 2010 is its 101st year. The club runs classes from 80cc to 1000cc bikes as well as sidecars. The club has over 3000 members of which 200 are 600cc class riders. The BMCRC club is a well-known springboard into the British Superbike Championship and has an average race attendance of 2,000 people. The spectators can be seen all around the circuits we race at and are aloud to walk freely about the pits. Then there is the local and national press. I have been in local papers as well as the International Bike Sport News (which is a fortnightly news paper) with pictures of my bike and myself with a write up of the race. I have also made it onto the front page and inside the race program a few times and motorcycle magazines like Performance Bikes. All results are published in Motorcycle News, which is a weekly paper.
I will be entering the Motorcycle Racing Organisation SuperSport 600 Championship as well as some Power Bike races. The MRO is run to the same format as British Superbikes. The MRO has a race attendance on average of about 10,000 people. Some races are televised on Sky Sports that has an average audience of 50,000 people, which will increase your advertising opportunities.
If you look at the advertising costs of a half page advert in national and local papers you will see the advantages of advertising with me are greater as the advertisement is all season not just a one off slot in a paper. It can cost around £900 for a half page advert in a local paper, that’s the equivalent cost to about 5 race entries.
Motorbike racing is such an up and coming sport. BBC announced that the viewing figures for their GP bike coverage was 1.5 million which is their largest ever giving them a market share of 23.2%. This was without much publicity unlike other sports. That shows just how many people are interested in motorbike racing.
Throughout the Racing season I will be competing at a number of venues where potential customers could see your name or logo on my bike. These tracks are:
Brands Hatch
Lydden Hill
Snetterton
Silverstone
Cadwell Park
Oulton Park
As you can see this is quite a spread around the country, any advertisement will be seen by a wide variety of people. If your company has branches in these areas then it’s a great opportunity for you to reach all these people.
Other benefits
Along with the opportunity to promote your business and make people aware of your position in society (investing in local people) I can offer you other benefits like hospitality at race venues if you wish to come along and see how things are going. I can send you tickets for events that you could have as a prize for the ‘ Best Employee’ of the month which can help with staff motivation or give to your best customers as a thank you. You can also use the venues as an alternative surrounding to entertain clients and show them you are an interesting and caring business.
In return for advertising with me I would like help with the expenses of competing in these Championships. Whatever your company wishes to help me with, be it payment in kind i.e.: your services or goods or whatever contribution you would like to offer please feel free to contact me and we can discuss your needs.